Microsoft Advertising, which provides a full range of capabilities for advertisers to interact with customers across many touchpoints, is being included more and more into omnichannel marketing campaigns. This is a summary of how omnichannel campaigns are supported by Microsoft Ads:
Retail Media by Microsoft: A Single Omnichannel Platform
Retailers and brands can reach customers in-store, off-site, and online with Microsoft’s Retail Media platform, which offers a smooth advertising experience. Important characteristics include:
Onsite Ads: To attract highly motivated customers at the moment of sale, incorporate native product advertisements into merchant websites and applications.
Offsite Ads: Use first-party data for customized advertising to expand reach to third-party platforms such as social networking, Bing, and linked TV.
In-store Advertising: To reach customers who cannot be reached online, use audio and digital signs in physical stores.
AI-Powered Optimization: Make use of Microsoft’s cutting-edge AI and machine learning capabilities to maximize performance and ad placements across all platforms.
Microsoft Advertising and Omnicom
In order to incorporate Microsoft Advertising technologies into its Omni platform, a marketing orchestration tool utilized by more than 50,000 users, Omnicom Media Group has extended its collaboration with Microsoft. This partnership enables:
Smooth Activation: Microsoft’s Customer Match and In-market Audiences tools are available to advertisers through Omni, enabling focused advertising.
Generative AI Capabilities: Omni Assist is powered by the integration of Microsoft Azure AI Services, which improves campaign efficiency and insights.